Apple's Loyal Customer Base Assignment Example | Topics and Well Written Essays - 1750 words

orchard apple trees Loyal Customer Base - Assignment ExampleThe researcher states that Apples product lines mainly include the iPod and iTunes, desktop and laptop computers, the revolutionary iPad and iPhone, and the OS X operating system. The communitys main competitors be Microsoft, Sony, Dell, Acer, Samsung, Toshiba, Nokia, and HTC. As of 2011, the organization has 364 retail stores across 13 countries. As scholars point out, a well-developed line of work model, competitive products, an innovative marketing strategy, and a potential practicable model constitute the key elements affecting Apples overall corporate strategy. The company organizes workshop programmes and promotes other personal node relationship practices a equivalent(p) e-mails and surveys as part of building a long-term relationship with its customers. This paper will discuss various strategies used by Apple to enhance its customer communication practices and drive customer relationship management effectively . Target marketing to build customer relations As of 2011 data, Apple operates in 13 countries including coupled States, United Kingdom, Australia, Canada, China, France, Germany, Japan, Netherlands, Italy, Switzerland, Spain, and Sweden. Majority of these countries are economically developed, and the remaining are rapidly emerging economies. In terms of geographic targeting, Apple focuses on market segments like cities where the density of people is real high. In addition, the organization gives specific attention to geographic market segments that have a well-developed infrastructure. By following such a geographic targeting approach, the firm tries to enhance the easy flow of raw materials and labor. In terms of demographic segmentation, Apple mainly focuses on young people and business executives, because most of the Apple products offer extensive and innovative features that may not be appealing to a middle-aged or senior person. In addition, Apple particularly targets high-i ncome groups while dividing its market segments on the basis of demography. To illustrate, Nokia and Samsung are major competitors of Apple in the smartphones market. Relative to Nokia or Samsung products, Apples smartphones are very costly as the company does not consider the needs of low-income people much. The company also practices psychological or behavioral segmentation approaches effectively. Referring to a say by Jaques, many of the people consider Apple as a luxury brand and hence they are willing to buy Apple products disregarding of the prices in order to increase their social status. With the intent to take advantages of this favorable condition, Apples management designs and sets prices for products particularly for high-class social groups. In addition, the company identifies the potential market for a planned product in advance by exploring the psychological needs and requirements of customers effectively. For instance, Apples management identified the medicine sect or as the broad market for its iPod before even the company began the product research or development process. Customer communications Apple gives huge significance to customer communications as the company extremely values customer suggestions and feedbacks. A company uses various traditional and modern communication convey to be in line with changing customer tastes and preferences. Apple uses many ways to collect their customer information.